Poleg Positioning · Maya Poleg
What AI says about your company is becoming your positioning.
Here is what that looks like, and what you can do about it.
When AI Typecasts Your Company is my research into how AI describes 75 vendors across 15 B2B industries to buyers. It draws on 15 years in product marketing and executive leadership across complex B2B, including CMO at SolarEdge and Head of Product at HP Indigo.
I map what happens to your positioning when buyers ask AI about your market, starting from the claims you actually make.
- Which parts of your story get through, which get dropped or softened, and which get reframed into something you did not intend
- The labels AI gives you, and how you are sorted against competitors
- What to do about it
When AI Typecasts Your Company
The full study of how AI describes B2B companies to buyers, what that description leaves out, and what you can do about it.
Read the study →